borrowedhalo
/ˌbɒrəʊdˈheɪləʊ/nounVerified NewThe goodwill a retailer accrues by donating its customers' money at the checkout and presenting the outcome as its own generosity.
The prompt asks you to round up; the press release thanks the company for its community spirit. Staff are trained to make the ask, which moves it from the poster to the person. Borrowedhalo converts a small moral squeeze at the till into a large branding asset.
Etym. — borrowed + halo — virtue worn on loan, from the payer to the payee.
Rel. — carewash
Novelty check: NEW · checked 2026-11-08
review evidence: wordstoreview/review-batch-3-05-money.md
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Method: Editorial batch review — per-word exact-form web search (WebSearch/Tavily) per docs/REVIEW-criteria.md §2